...the economic preparation of postmodernism or late capitalism began in the 1950s, after the wartime shortages of consumer goods and spare parts had been made up, and new products and new technologies (not least those of the media) could be pioneered. On the other hand, the psychic habitus of the new age demands the absolute break, strengthened by a generational rupture, achieved more properly in the 1960s...” (xx)

(Jameson, Frederic. Postmodernism, or, The Cultural Logic of Late Capitalism. Durham, NC: Duke University Press, 1991. Print.)