(Farrell, James J. One Nation Under Goods: Malls and the Seductions of American Shopping. Washington: Smithsonian Books, 2003. Print.)
"...we use the material world to negotiate our social worlds....[W]e may not be able to keep up with what's 'cool,' but we still teach others how to consume appropriately, and most of us take part, in one way or // another, in keeping up with the Joneses. So when we come to the mall, we come with a head full of images and ideas affected by our peers." (92-93)
