Malls, like Jameson's postmodern buildings, have no front doors. Indeed, malls tend to deny those who enter the opportunity to locate themselves. The mall shopper has no recourse but to pick out some element of the commodified environment by which to orient herself. When she says, "remember that we came in by the shoes," she speaks overwhelmed by a suspicion that the information, the object itself even, might determine weather she ever gets out alive.