(Farrell, James J. One Nation Under Goods: Malls and the Seductions of American Shopping. Washington: Smithsonian Books, 2003. Print.)
"Measured in constant collars, the average American of today consumes twice as many goods and services as the average American of 1950 and ten times as much as a counterpart from 1928. On average, we each consume more than one hundred pounds of materials a day. Shopping, it seems, might be more American than apple pie." (xiii)
