(Farrell, James J. One Nation Under Goods: Malls and the Seductions of American Shopping. Washington: Smithsonian Books, 2003. Print.)
"In the American mythology, Santa's main job is the distribution of presents on Christmas Eve. IN reality, Santa's prominent role in our rituals confirms the centrality of secular exchange, both commercial and personal, to the American Christmas. He disassociates the presents he distributes from their commercial context and decontaminates them by magically transforming commercial commodities into a thought that counts." (123)
